ADVERTISEMENTS: In this article we will discuss about the importance and objectives of planning in an economy. On the contrary. Write your marketing plan to include a detailed description of your event-planning services, the objectives of your marketing activities, a description of your target audience, your marketing message, an action plan to spread that message, an analysis of your plan and financial projections detailing both cost and benefit expected from your marketing activities. Do you need a personal challenge to motivate yourself? To distribute a questionnaire to all local businesses in the town 6 months prior to the event. and have a very clear picture of the objective(s) of the event. 22 August 2019 | Temps de lecture : Events can deliver beneficial impacts and outcomes both for the organisers and the host community, in addition to other stakeholders such as participants, spectators, sponsors and the media. Next, what are the objectives? #1: Going paperless From an organizer’s point of view, going paperless would mean eliminating the need to shell out a fortune in printing costs – the traditionally indispensable method of creating an event, as it was the only way to keep people informed. Do your best to achieve this and set a precise deadline. When the structure of an economy becomes complex and subject to rapid change and transformation (due to population growth, discovery of resources, industrialisation, etc.) We have presented you with the indicators that we think are the most important, but don’t forget that there are dozens more. If they serve a certain purpose, they can and they should be measured through a transparent set of KPIs and proven to bring a good return on the investment. You will earn a chance to be interviewed and assessed; Event Planner Job Seeking Tips. When you are an event planner, the Human Resources aspect is just as important as in any other profession. Here are all the event planning questions you’ll want to have handy at your next corporate event or wedding planning kickoff meeting. Step 4. SMART objectives are simple to define and above all very complete, once you have them clearly in mind, there is no need to rework them. We then say that your objective is quantified. Exhibition is the only promotional tool that brings buyers, sellers and the competitors in a commercial setting. Anyway, you see the idea. Main functions of Event Management are explained below: 1. Planning tries to optimize resource utilization across the board. Sign up to our quarterly newsletter for recommendations on the best things to see and do in the area. This objective is specific (increase market share), measurable (by 30%), achievable and realistic (comparison with the previous year’s results) and time-bound (within 6 months). , the Human Resources aspect is just as important as in any other profession. Moreover, we do not necessarily notice it, but we do it on a daily basis. To achieve this, what better way to get to the heart of the matter than by presenting certain indicators? How to create an event planning questionnaire. Being able to set goals is essential to progress. This small difference is very important because the success of the objective does not depend only on you if you rely on your team. The event goals and objectives define the desired end results of the actions you execute in the frame of your event management strategy. To enable this, objectives should conform to the SMART acronym: Note within all the above examples they are specific to a certain area of the event, activity or group of people. They act as a means to quantify the event and then gauge if the intended results/events are … Give a concrete time element. How to set personal objectives as an event planner. Setting ambitious objectives can be the solution. Relevant to the overall aims of the event. Do you work less well under pressure? “… This metric allows you to easily know if your participants would be willing to recommend you on a scale of 1 to 10, and by analyzing the data collected, you can easily calculate the share of promoters and the share of detractors. Charging the right amount, making sure you get paid, and keeping your event business afloat is all part of the job! For example, you can try to express yourself better in public, or learn to save your documents more regularly to avoid the disaster of losing all the work of a day (who hasn’t it already happened?). As yet, there is limited academic research, which focuses on event management associations in general (Arcodia & Reid, 2002) and none which investigate their goals and objectives. From there, you can get a good idea of the return on investment of your event. 😉. It articulates what the business is, its objective, how it operates, the structure and other important elements. Tourism and economic aims could encompass. Most of us have some experience planning an event, be it at home, work or in their community. To calculate it, nothing simpler, it is enough to make the quotient of total expenses on the total income generated. Measurable quantitatively i.e. Through these and other affordable products and services, Occasions aims to be the number one resource for any event. It is relatively simple to implement. You can try to have a production meeting every week or reduce the working time for a certain mission by 10 minutes. Planning an event can be intimidating and scary, and knowing your event objective saves you from panicking during the event and shows your clients and event vendors your professionalism. Vague goals can doom events to failure due to the lack of precision and clarity that they deliver. Do you need a personal challenge to motivate yourself? Here’s a primer on how to set SMART objectives for event planning in four simple steps. The risk is to get discouraged very quickly when you see that you will never be able to reach it. In short, you have understood that the possibilities are many. In short, you have understood that the possibilities are many. Do you understand the method? If you would like to make an enquiry or ask us any questions, please get in touch using the form below. Visualize a famous bridge, such as the Golden Gate Bridge, Brooklyn Bridge, or Tower Bridge. To achieve this, what better way to get to the heart of the matter than by presenting certain indicators? You will then know exactly how the number of visitors to your site has changed since your back Office Eventdrive. The event planning software brings interactive event planning as close as their personal computer. Take them into consideration when defining your objectives. Online ticketing to generate £5,000 in ticket revenue one month prior to the event. Here are a few examples of event objectives: Increase registration 10% from the last event; Increase revenue by 25% from the last event; Receive 100 preorders for upcoming product In our Event planner resume sample we included soft skills such as flexibility and patience. They can be quite harmless, such as trying to do sports 3 times a week, or more serious, such as buying a house before the age of 30. Economic planning is often regarded as technique of managing an economy. Clearly-defined goals and objectives help keep you on target throughout the event planning process. You must then know the current amount to base yourself on a concrete notion. – Specific: to be sure that you can achieve your objective, it must be as clear as possible. Strategic planning answers where you are now, where you’re going, and how you’re getting there. Agreed / achievable by organisers and those assigned the tasks. There are different ways to do this, such as the annual performance review, which is the best way to define the objectives to be achieved in the coming period. After a long analysis of the market and how it works, we have prepared this short article to help you identify your personal objectives. financial objectives, marketing objectives, participation, etc. marketers believe that events comprise the single-most important channel for accomplishing key business goals You’ve probably heard of SMART goals before. There are countless examples of personal objectives, which must be defined according to your skills, your areas of improvement, but also, why not, your personality. Planning: A closer look at the planning function that the overall coordinator, the project manager and the sales team is dedicated to is warranted here. Her objectives were, of course, going paperless and connecting attendees to each other. There are lots of ways to create probing questions for events. The usage of an event planning checklist is not only applicable to the event planning and execution. Behavioural goals can also be much more personal, such as improving spelling. Not precise enough. Since customers have to spend time and money in attending an exhibition, customers who attend an exhibition are interested in […] There are many ways for an event to be more successful: more attendees, higher customer satisfaction, more profitable, etc. Setting event marketing strategy objectives and goals changes your perspective and approach towards events. Setting ambitious objectives can be the solution. Event goals should be: 1. Extending length of peak tourist season and attracting tourists out of peak season. – Increase the number of subscribers: you can look at the amount of contact requests that have been made on your website. Before setting goals, the first question to ask yourself is: will these goals impact me only or do they also include my team? M – Measurable:How much? Setting an ambitious goal for your event planning business requires you to examine your sales strategy. Use: I want my event to generate more revenue than last year. Starting to Define Event Goals & Objectives But any great event planning questionnaire will include all three of the following elements: At work, it’s the same thing. An event planning business plan is a document that outlines the major aspects of your business. – Timely defined: last but not least, you must define a time limit to achieve your objective. A SMART goal is used to help guide the goal-setting process. What you achieve from that is customer retention, sales, and improved brand recognition. Promoting local food and drink suppliers. Anyway, you see the idea. Building community pride and social cohesion. Your objective must be challenging, motivating, ambitious but above all achievable. Objectives will regulate which event metrics are most important for measuring success.  Being able to set goals is essential to progress. Remember: event goals are our “pie in the sky” purpose for hosting the event, while our objectivesare how we get there. There should be a multitude of opportunities for you to land an event planning … Our advice is to use the SMART method, as it seems to be the most complete, but you are free to use another technique. through numbers. We do not want “as soon as possible”, but “in 3 months”. But what about personal goals? A SMART goal is aimed at long-term results. some sort of […] The format of the meeting should support the goals and objectives of the event. : discover 8 good reasons to love your job! – Improve online visibility: you are probably active on social networks. Market. Setting goals is not necessarily an easy thing to do, which is why it is important to have the right tools on hand. To increase the utilisation of park and ride facilities by 20%. On the other hand, getting a higher satisfaction rate than for your last event is much better! Don’t panic. These should be set in relation to the different areas of the event e.g. Tenez-vous au courant des dernières nouveautés et astuces en événementiel. The first step is to determine why you are putting on the event. Creating awareness of environmental issues. Find the ones that are most relevant to you and get started! “An event participant should always take away something from the event, be it a learning, an experience, or a connection. Focus on good environmental practice – in energy use and recycling. These different groups should be borne in mind when developing and planning events to maximise positive benefits arising from the event, which will in turn facilitate stakeholder support. This could be in relation to the time, cost, and energy invested in the event (Kilkenny, 2011). n addition to more general goals, it is essential to be able to set personal goals that will push you to surpass yourself at your job. You can try to have a production meeting every week or reduce the working time for a certain mission by 10 minutes. Make your next event a success? How many people stopped by your booth to get information? Sometimes, putting a little order in the way you work doesn’t hurt. Set yourself the goal of learning to decompress! The objective for an event should be SMART. We keep the idea of having a challenge to take up in order to keep a good dose of motivation, but we must not go beyond a certain unrealistic limit. Remember that taking training can help you achieve your goals as well. Knowing your event objective helps you feel in control and helps you plan and manage your events. the primary motivations. Media coverage and promotion of the village, town or region. All bridges have two primary support pillars and a span between the two, allowing one part of land to be connected with another. 😉. For the purpose of event planning, we’re going to talk about SMART objectives instead of SMART goals. Set yourself the goal of increasing the number of subscribers to your pages by implementing a new social media strategy, for example. Ensure that the goals you are striving to attain bring real value to both organisers and guests. As an event planner, you can also set a more concrete date in relation to the period of your future exhibition, for example. Once the overall aims of the event have been established you can then move onto setting objectives. There are countless examples of personal objectives, which must be defined according to your skills, your areas of improvement, but also, why not, your personality. On what indicators should we base ourselves and how can we set relevant and achievable objectives by being an event planner? The Phases of Event Management 27 November 2013. Do you attend trade fairs? Do you work less well under pressure?  Sometimes, putting a little order in the way you work doesn’t hurt. Marketing to increase visitors numbers from outside of Monmouthshire by 10% in comparison to last year. Objectives are essentially aims broken down into specific targets, to facilitate event delivery and evaluation. – Improve your ROI: we often talk about the return on investment because it is an essential metric. Objectives are the intended achievements when the event has been planned. Be as specific as possible in defining what you want to do. 8 min. Increasing business opportunities and commercial activity. Event objectives impact everything else, too: When you figure out event objectives and goals for your event, all other planning seems to just be pieces to the puzzle. Objectives are important as they provide benchmarks and targets to aim for and performance indicators, which facilitate monitoring and measures for feedback and evaluation. Moreover, we do not necessarily notice it, but we do it on a daily basis. New planting and development of green spaces. Benefits of SMART goals for your events In addition to more general goals, it is essential to be able to set personal goals that will push you to surpass yourself at your job. – Increase turnover: you can directly tackle the big one and aim for an increase in turnover. But what about personal goals? To achieve this, you can try to sell more events, or less than in the previous period, but on a larger scale. Aims relate to the overall intent, strategic direction and purpose of your event i.e. Behavioural goals can also be much more personal, such as improving spelling. To keep moving forward, you need to know how to motivate yourself, to want to surpass your objectives: discover 8 good reasons to love your job as an event planner. There are events happening everyday and everywhere. The main and final goal of a marketing event is to create favourable conditions for the promotion of events and to attract customers or attendees. the number of visitors who know you VS those who did not know you. If you have chosen to create one through Eventdrive, we have good news: it’s even easier! On the contrary. You want to become a master of events?Receive 10 tips during 10 days! S – Specific:What outcome, by when? To help you a little more understand the method, a SMART objective could be: “Increase market share by 30% on the Alpha range in participating pharmacies within 6 months of the conference.”. Where to organize a team building in Paris? There are different ways to do this, such as the annual performance review, which is the best way to define the objectives to be achieved in the coming period. The first time an event is organized, it will find more success in holding to one or two objectives. EVENT PLANNING So, you’re going to plan a big event, but you don’t know where to start. So let’s do it! On the other hand, hard skills objectives require a little more involvement, we talk more about “demonstrable” skills. At work, it’s the same thing. You must clearly have in mind what you want. For example, you can try to express yourself better in public, or learn to save your documents more regularly to avoid the disaster of losing all the work of a day (who hasn’t it already happened?). A cross-functional team is a necessity here given the complexity in decision-making […] One of […] What is my right to compensatory time off as an event planner? Now that you have understood how to set objectives, it is time to understand how to adapt them concretely to the event sector. They also help you avoid wasting resources, since every decision you make and every dollar you spend relates back to your guiding purpose and helps you reach your goals and objectives. The market for event planning breaks down into wide, very diverse segments. There is an element that can be measured to assess if the objective has been achieved and there is a timeline associated with the objective to enable the achievement to be assessed. You can’t master the recently deployed management tool (this wouldn’t happen if you used Eventdrive ;-)) and this is a risk to your work? Education, training and volunteering programmes. It is better to set a small challenge than a real obstacle that you will not be able to overcome. Make your next event a success? Instead of: I want my event to be more successful. You must clearly have in mind what you want. You can also use this opportunity to calculate your awareness ratio, i.e. So let’s do it! To develop worthy goals, use the SMART framework. The goal is to set realistic and motivating objectives. How do I manage my annual performance review as an event planner?  We already mentioned this in a previous article, but the SMART method is really the best way to set relevant objectives. At this point, the event chairperson should have conferred with the appropriate stakeholders in the event (staff, directors, owners, etc.) It is essential that the aims and objectives of your event are defined and agreed at the outset, although they may also be developed and refined as the project progresses. The phases illustrate the sequential nature of event management, highlighting the criticality of time in any event project. – Measurable: it is essential to be able to evaluate your objective in a concrete way. To keep moving forward, you need to know how to motivate yourself, to want to surpass your objectives: discover 8 good reasons to love your job as an event planner: discover 8 good reasons to love your job! You can then try to automate certain tasks, or use tools that will organize your ideas, such as Trello or Asana for example.  Now that you have understood how to set objectives, it is time to understand how to adapt them concretely to the event sector. Start the planning process by determining the goals and objectives of your event or conference. You can then try to automate certain tasks, or use tools that will organize your ideas, such as Trello or Asana for example. Your event budget, event theme, speakers, and entertainment will all have a place … This method is based on 5 points: – Specific: to be sure that you can achieve your objective, it must be as clear as possible. In planning any event, you should identify a set of objectives that will support your ultimate goal. – Increase the Net Promoter Score: To assess your guests’ satisfaction, there is nothing better than using the Net Promoter Score. Many business owners begin the New Year with the goal of increasing their revenue. ADVERTISEMENTS: Read this article to get information about the objectives of exhibition, it’s characteristics, planning and follow-up actions. The hard numbers we can measure, e.g. That is why setting out objectives in the event planning process is crucial as it would try to bring down these costs to average levels. After the event, you can use an event planning checklist to run an objective evaluation. Want to learn how to WOW your attendees? Do so with our mailing samples? A hard skills objective can also be the learning of a new language or the development of a new skill. – Increase visitors to your website: it is now very easy to track the number of visitors to your website, but the Google Analytics interface is sometimes difficult to manage. – Achievable: to surpass yourself, you often want to set yourself objectives that are far too optimistic, but that’s when you make a first mistake. The 5 Objectives of the Event Management Process Identifying and determining corresponding control measures The first objective is identifying events and determining corresponding control measures. Ready for you to use: 1.File: 02 Service Desk-Process.doc – Summary: For instance, if the Service Desk is required to provide the customer or end user with status on their existing incident/request and the record has been escalated to n-line support, updates from the technician are required. Increase awareness of a venue, occasion, tradition, cultural and art forms, history, area, special interest groups, etc. Destination promotion and improving Monmouthshire’s brand image. Having a very clear set of aims and objectives for your event in terms of what it is to achieve is critical for a host of reasons. The better the feedback, the better for your company! While some of the basic issues surrounding events are very straightforward (such as location, date and time), a strategic assessment of goals, messaging and planning will further ensure that the event provides tangible value to the department and supports campus efforts. So the justification is the aim of the overall activity of which the event is a part; the objective of the event should be specifically related to the outcome of the event itself, within the larger framework. Remember that taking training can help you achieve your goals as well. You must not only want to reduce the costs related to external service providers, you must specifically want to reduce the budget devoted to all types of service providers outside your company by 10%. This information is designed to help you through this process and smooth out the rough spots of planning and preparing for a successful and memorable event. Strategy of your organization vs. event objectives The first step in planning an event is to recall (or formulate, if you haven’t already done so) the strategic goal of the organization and confirm that the planned training course, workshop or conference fits into it. This could be in relation to the event planning questions you ’ going! Putting a little order in the event goals and objectives help keep you on target throughout the.... Putting on the other hand, hard skills objectives require a little order in the event be the learning a... 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